GreenSmart

After making bags since 1995 in the same manner as every other supplier in the world under the brand name Shoreline, with the same basic materials available at that at time, we decided to take a fresh look at aligning the ethical social practices of our Company with ethical product materials and manufacturing practices. As the specifiers of everything that goes into every product we made, we chose to hold ourselves accountable for the actions of our suppliers working on our behalf and for the consumers who did not know any better when they purchased our products. That was 2006.



From that period forward we began the transformational process of replacing product materials with eco-conscious materials, teaching our retail customers about the materials, phasing out existing products and materials. What we did was nothing short of a do-over. Within 30 months, we had converted our supply chain to greener processes, greener materials and greener thinking.



We are just beginning. Our primary objective with every product and material we make or use is eco-progress. There is no eco-perfect and we are not perfect either. We plan to continue to improve. We started with our practical usage of rPET polyester derived from the recycling of PET water and soda bottles, and in 2009 our introduction of neogreene, neoprene reinvented. We think there is no limit as to the ways GreenSmart may be able to bring greener choices to you. We can barely wait to see what is next.